Tuesday, February 25, 2014

What's Brand M?

I've been getting a lot of questions lately about what I've been up to since leaving the WBA - have I found a job, am I still looking for a job, am I freaking out?  Yes, yes and yes.  All of the above... yes.  BUT... I'm finally ready to announce what else I've been working on: 

I am starting up my own consulting company - Brand M Consulting LLC.  

Logo design by Bill Reilly Design. Yay!  Thanks Bill.

Holy shit balls.  I'm starting my own company.  Actually, I've already started my own company.  It's a real thing.  I own a company.  Or better... I am a company.  I'm the whole kit and caboodle.  And I have clients.  Clients.  Real clients who are paying me for my expertise.  WHAT?!

This is the most exciting and terrifying thing that I've ever done and therefore I'm simultaneously panicking and celebrating.  

So... what does Brand M do exactly?  At this stage - we are simply meeting our customers marketing needs and helping to create marketing plans and implementation strategies.  Specifically, we focus on social media, website content and marketing collateral.  There are obviously more specific details - but for the purpose of not boring you to death, I'll spare you the full descriptions.  

Even though I'm terrified, this is something that feels right.  I saw a quote (on a Lululemon bag of all things) that said 'If you wake up uninspired more than two days in a row - change your life'.  Doing this stuff - it inspires me.  I get to be creative, I get to work with amazing small business and start ups and help them achieve their dreams.  It's awesome.  My clients are small businesses with staff of 1-12 people - the kind of businesses that don't have huge budgets for marketing and need to make the most out of what they have.  I love coming up with creative ideas, writing blog posts and getting them involved with their communities - always a must-do for small business.  

I'm totally freaked out... but I'm happy.  I know that one client will lead to another as long as I continue to work my ass off and prove that I deserve it.  I have an awesome mentor who gives me great advice and I've had an awesome group of people supporting me from the get-go.  

It's awesome and I'm psyched.  So... go Brand M!!!  Hope that this explains a little bit more about my long hiatus from blogging and just about the crazy amount of work I've been doing lately.  

Sunday, February 23, 2014

Things I Learned This Weekend (Or Why My Neighbors Think I'm a Hot Mess)

This weekend was the wedding of one of my favorite couples.  You know those couples that you just knew were perfect for each other from the first time you saw them together?  This wedding was for that couple.  There was never any doubt in any of our minds that Julie and Danny were perfect for each other and their wedding was absolutely beautiful.  However, with every wedding that you attend, comes much anticipation and preparation.  I'm so jealous of men... suits on, run a hand through the hair and done.  We spend HOURS on preparation - not to mention the amount of time it takes to just physically get into the dress (which is never just as easy as putting on a pair of pants).  Being a girl sucks sometimes.  

Anyways... this is what I learned this weekend:
  1. Just because your adorable hair dresser can McGyver her broken high heels, doesn't mean that you can too.  Anything that involves super glue, pliers, and heavy books is probably not a plan that you are going to be able to do well in a time crunch.  At least not well enough to be able to put it on your feet and wear successfully for the evening.  
  2. Even if you think you are badass enough to McGyver your shoes - get a back up pair just in case your plan fails (as it almost inevitably will).  This will save you from having to make not one, not two, but three trips to Nordstrom in the course of the day with the last being in a panic 45 minutes before you are scheduled to be picked up.  
  3. Even though you've made it home, in one piece, and alone - it will still look like you are doing the walk of shame out of your own house in the morning.  Last night's pretty bouncy hair plastered to your face and mascara/eyeliner smudges all over.  It is times like this that you will inevitably run right into your neighbors and apparently the weekend guests that they had staying with them.  Awesome. 
  4. After you mumble something about having a wedding last night to try to explain your disheveled appearance, you'll get your dog in the car and go for lunch.  And by go for lunch, I obviously mean go to Wendy's (seriously, a Wendy's delivery service would make bank) - as nothing cures a slight hangover like a spicy chicken sandwich and a frosty.  
  5. It's also inevitable that you will return home from your adventure for lunch to find your neighbors still standing outside by your parking spot.  Shame is having to walk past them again - this time, with a giant bag of Wendy's goodness.  Especially because Wendy's is literally one block away - and you quite obviously drove there.
Awesome.  It's been an awesome day.  
My date and I practicing our sorority girl pose.